Hi there. I'm Jakub. 

With over a decade of experience in mobile app development, I have proudly led teams on projects for leading agencies and brands such as Apple, Audi, Mercedes, SKODA Auto, Visa, and IKEA with a delivery over 120 mobile applications globally.

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You've spent years trying to perfect your product discovery and delivery, but you've encountered some bumps along the way. There were challenging user experiences, confusing design choices, and well-intentioned but unhelpful advice from colleagues.

As a result, your product discovery and delivery suffered, your design team became disheartened, and you struggled to retain current clients and attract new ones—which has led to missed revenue opportunities, a stagnant top line, and inefficiencies that negatively impact your bottom line.

But that was yesterday.

Now is your chance to solve this problem with an UX expert in the driver’s seat and your best outcome in the front view.

I'm really good at what I do because of what I don't do.

No empty promises. No sugar coating. No bullshit.

I communicate openly, explain things clearly, and provide a strategic plan that leads to an improved user experience, product discovery, and delivery process.

I enjoy helping talented professionals like you enhance client retention and acquisition in product discovery and delivery, as well as improve the operational efficiency of your design team.

I've had the pleasure of guiding all kinds of professionals—designers, developers, product managers, CEOs, entrepreneurs, and more—through the intricate world of product ownership, KPIs, UX frameworks, and user research. By sharing my expertise, I help them navigate these complexities, optimize their user experience strategies, and foster more engaged and productive design teams.

That said, I can't fix everything. Some challenges might require broader organizational changes or market shifts.

But that's okay. No matter the issue, I'll listen, ask questions, and share my honest thoughts about your options. And if you decide to work with me, we'll get started right away!

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Oh, ethics! I am passionate about my work, particularly designing and managing mobile app development. However, I do adhere to certain ethical boundaries and refrain from working with particular industries.

These include military, tobacco, gambling, alcohol, and those focused on revealing "the truth to the world before it is deleted." Thank you for your understanding!

Contact

Ing. arch. Jakub Rafaj
Prague, Czechia (heart of Europe <3 ).
Available for remote work globally.
Phone: +420 605 142 256
Email: Jakub@MakeBetterChoices.app
LinkedIn: www.linkedin.com/in/jakubrafaj/

Stay relevant. Stay humble.

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