Jakub Rafaj – Design Mentoring

Best * product consulting since 2011.

Get targeted customer insights and strategic opportunities, 100% tailored to your needs. No empty promises, no sugar coating.

Perfect for start-up founders, team leads and top-level decision-makers.

I want to improve my product or service

Your project backlog is alarmingly empty

You might have no concrete plans for the upcoming year, 2 years, 5 years.

Our strategy sessions: Together, we’ll craft a robust 12-month roadmap that prioritizes key aspects of your project to keep you ahead of the game.

I'll talk to your customers and stakeholders to give you a prioritized list of opportunities to design or develop right away.

Let’s make a solid plan for the next year to set you up for success.

You're standing at a crossroads with next steps

You might see multiple paths for development but no clear sign pointing the right way forward.

In my focus workshops, I distill your options into actionable steps, guiding you confidently toward the direction that promises the greatest return.

We'll clarify your product proposition, set clear goals and visions, and align them with your customers' needs to enhance your product decision-making process. in-depth interviews, usability studies, and surveys – all included.

I'll show you where to start and what to focus on.

You want success but you're not sure where to start

Desiring success is one thing; knowing the formula is another. There can be millions of ways but only a few will give the results you want. A gut feeling, however, isn't reliable.

You might need to develop a tailored strategy that not only aims for success but practically paves the way to it.

I’ll guide you on how to make sure your product or service wins.

Product strategy

In case you need to...

Understand what makes your company different
Balance the user experience with business needs
Be aware of risks in the ecosystem

Who's the team

Working with me, you get... me!

No large agencies charging you for their fancy offices. You work directly with the person in the top photo.

I'm really good at what I do because of what I don't do:
No empty promises. No sugar coating. No bullshit.

"Having worked with Jakub on two very high profile challenging and technical projects now I can confidently say he (and his team under his direction) have the knowledge and ambition to produce amazing results"

David Johnson
(Senior Creative at Toyota/Drive Dentsu)

Check more testimonials on LinkedIn (yes, I'm real)

social proof

I truly value and appreciate feedback from all of my clients, regardless of their size or industry. Each testimonial helps me learn, grow, and better serve my clients. Here's what some of them have to say about working with me:

"Jakub showed us the methodology, best practices and brought valuable know-how to the entire organisation, which will help us in the future to solve the biggest questions that will certainly come up in development.."

Katerina Sedova, Forbes 30Under30 & Founder of Loono

"Jakub's insights helped me to literally sky-rocket in my profession and develop a deeper understanding of the design process. I highly recommend Jakub as a mentor to designers and consultor to product companies. "

Nataly Prudnik, Product Designer

"Within a challenging timeline, Jakub successfully guided the client through the product discovery phase using a series of workshops with expected outcomes."

Vojta Rysanek | Design Lead at Futured

Improve your product – check if we're a good fit

Satisfaction guaranteed:
see improvement within 90 days or get your money back.

Here's what can happen (if we're a good fit together)

01. I like to begin by asking several questions about you.

02. This includes your business goals, pains and needs.

03. Usually we fine-tune these together.

04. I send you an offer starting at $10k-$20k.

05. We plan research and discovery phases.

06. No magic involved. You start seeing results.

Mentoring,

research,

product design,

business.

Transformation #1

Public TV on mobile with 30% more users

iVysilani is a public TV streaming app for hundreds of thousands of users monthly.

Using conceptual product planning and continuous user involvement, we have achieved:

- Rating improved from 2.2 to 4.6 stars
- 30% more monthly viewers.
- 80% increase in engagement time.

See iVysilani website

Transformation #2

Health care app saves 80% more lives

Loono will teach you how to take care of your health.

Using 3-month product discovery with the whole team the version achieved:

- 83% more registrations.
- 30% more podcast or video plays
- 54 saved lives already.

See Loono website

Stop Loosing Clients

Do you want to see different approach for your product or service?

Book Free 30 minutes call

history.

I co-founded a design agency that generated six figures in revenue, and I'm here to help you achieve the same level of success—at the very least.

With over a decade in mobile apps and digital products, I've led projects for Apple, Audi, Mercedes, SKODA Auto, Visa, and IKEA, turning strategic research into profitable and user-friendly products as a cross-functional team manager.

I need to enhance my product or service

7

Awards earned

12

Years in business

125

Apps delivered

Stay Relevant.

For your clients.

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Contact

Ing. arch. Jakub Rafaj
Prague, Czechia (heart of Europe <3 ).
Available for remote work globally.
Phone: +420 605 142 256
Email: Jakub@MakeBetterChoices.app
LinkedIn: www.linkedin.com/in/jakubrafaj/

Stay relevant. Stay humble.